CUE Haven Logo Launched
For a long time we have been considering a logo for CUE Haven and it has been a challenging task. In addition to being aesthetically appealing, we wanted the logo to incorporate some elements of native NZ trees and convey the meaning behind CUE Haven.
An iconic NZ tree is the Silver fern Cyathea dealbata and we have several of these trees at CUE Haven. The frond of the fern is locally known as “koru.” Local tradition has it that the unfurling koru signifies creation and re-growth. It also represents peace, tranquility, spirituality and hope for the future.
We contacted our dear friend and highly talented graphic artist, Feroza Fitch, to assist us. We explained our ideas and despite her very hectic work schedule, Feroza has designed a logo that we feel captures an image we want to portray about CUE Haven.
The green background represents growth and the lush NZ forests. The white represents purity of mind and spirit. The unfurling koru conveys the dialectics of perpetual motion, the unfolding of new life and continual growth and also the need to return to the point of origin as symbolized by the inner coil of the spiral.
Our goal at CUE Haven is not just to create a forest reserve, but to create a special place where people from different walks of life can come together to enjoy nature, relax and rejuvenate their minds and learn from each other in a personal and substantive way. Hence the name CUE– Cultivating Understanding and Enlightenment. We hope that our new logo helps express these sentiments.